Bluey

Brick-Built Bluey Family

Four chunky, expressive Heelers you build together, if you can stomach the price tag.

Brick Rated Score

3.8/5

Set 11217 · 2026

Pieces466

Minifigsn/a

Year2026

Set number11217

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The verdict

This is the first time LEGO has tried a full Bluey family as buildable figures instead of minifigures, and the swappable eyebrows and snouts genuinely work, Bluey can go from delighted to devastated in about four seconds flat.

I love that each of the four figures, Bluey, Bingo, Mum and Dad, comes with its own instruction booklet so a family can build all four at once instead of fighting over one bag of parts. Where it stumbles is the price, 466 pieces for around seventy dollars puts this well above the usual price-per-piece comfort zone, and you're paying for character design more than build complexity. If you've got a Bluey obsessed kid at home and don't mind the premium, it earns its spot on the shelf, but piece-count purists should look elsewhere.

Best for: Bluey-obsessed families who want a shared build, not collectors chasing part value

The full review

What it is

The first time I saw the four Heelers lined up finished, I actually laughed, they've got that same soft, rounded warmth the show has, and the fact that you can swap Bluey's eyebrows to make her pout or beam is such a smart little touch for a kid who watches this show on repeat. LEGO built each figure with its own separate instruction booklet, which sounds like a small thing until you realize it means Mum, Dad, Bluey and Bingo can all be under construction at the same time around the same table, no waiting for your turn with the bag of dark blue parts.

The catch

I'll be honest about the caveat that matters most here, though. Four hundred sixty six pieces for close to seventy dollars is a rough exchange rate by normal LEGO standards, and more than one Brickset commenter said exactly that out loud when the set was announced. You're not paying for a complex build, the figures go together fairly quickly, you're paying for character accuracy and that expression-swapping gimmick. If you come in expecting an engineering showcase, you'll be disappointed. If you come in wanting Bluey and Bingo sitting on a shelf looking properly like themselves, that's exactly what you get.

Who it's for

Get this if you have a young Bluey fan who's outgrown the minifig-scale sets and wants something chunkier and more huggable to display, or if a family build session together sounds like a fun Saturday. Skip it if you're shopping by price-per-piece or you wanted posable minifigures for imaginative play, the brick-built format trades poseability for expressiveness.

The parts story

What the build is actually like, and the pieces worth knowing about.

Building this feels less like a typical LEGO set and more like four small sculpture projects stacked together. Each figure has its own booklet and its own little pile of parts, so the actual construction moves fast, this isn't a set that tests your patience with repetition, it's a set built for four sets of hands working at once. The accessories are the fun surprise, a tiny camera, a watermelon slice, a xylophone, an ice cream cone, Unicorse, they're all small props scaled to fit right into the figures' grippy hands, and most of them store away inside the bodies when playtime's over.

The standout parts here are the printed and swappable face elements, the eyebrows, eyes and snouts are all interchangeable, which is a neat piece of design work for a licensed character set and something you don't see on standard minifigure builds. There's nothing here in the way of rare recolors or new structural molds, the value is entirely in how well the character shaping and expression system translate the show's visual language into bricks.

Fun facts

01This is LEGO's first attempt at the full Heeler family as chunky brick-built figures rather than minifigures, released as part of the June 2026 Bluey wave alongside Duplo sets and new minifig-scale releases
02Each of the four figures, Bluey, Bingo, Mum and Dad, ships with its own separate instruction booklet so a family can build all four simultaneously
03The set launched June 1, 2026 with an RRP of $69.99 in the US, 59.99 pounds in the UK and 69.99 euros in the EU
04The same 2026 Bluey wave that introduced this set also drew some criticism online for the look of its new minifigure-scale Bluey characters, even as fans praised this set's swappable expressions specifically