Bluey

Bluey’s Beach & Family Car Trip

A pocket sized day at the beach with the Heeler family, built for small hands.

Brick Rated Score

3.8/5

Set 11202 · 2025

Pieces133

Minifigs3

Year2025

Set number11202

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The verdict

I opened this one expecting a token cash in on a popular show, and instead found a genuinely sweet little scene, a car that actually rolls, a beach with a lumpy sandcastle, and three Heeler family minifigures who look right at home together.

At 133 pieces it will not occupy an adult for an evening, but that was never the job. If you have a Bluey obsessed four or five year old in the house, or you are hunting for the first wave of this brand new LEGO license, this is a lovely, low stress way to get in. If you are after size, complexity, or hours of building satisfaction, this is not your set, and I would not pretend otherwise.

Best for: young Bluey fans building their first sets alongside a parent

The full review

What it is

I'll be honest, when I heard LEGO was finally doing Bluey sets, I had my guard up a little. Kids' show tie ins can go either way, sometimes they're a lazy grab of a few bricks and a sticker, sometimes someone on the design team actually loves the source material. This one leans toward the second camp. The family car is the star for me, it's small but it's a proper little vehicle with room for the Heelers to pile in, and the beach half of the set gives you a brick built tree, a lumpy sandcastle, and enough loose beach texture that a kid can restage the whole thing into their own version of a day out.

The catch

Where I want to be straight with you is on value and scope. This is a 133 piece set at a price that lands north of 20 cents a piece once you do the math, and it measures out at a modest 11 by 8 by 5 centimeters finished. That is squarely junior territory, built for a first time builder around age four and up, not a display piece meant to anchor a shelf. Brickset's own community has it sitting at a middling 3.7 out of 5 from early ratings, which tracks with what I felt building it, charming, well intentioned, but not trying to be more than it is.

Who it's for

Get this one if you have a genuine Bluey fan in the house who is just starting to build, or if you collect this brand new license and want the launch wave sets while they're easy to find. Skip it if you're shopping for yourself as an adult builder looking for engineering or piece count, or if you already own one of the larger Bluey playsets and don't need the overlap. For what it actually is, a first LEGO set for a small kid who loves this particular blue dog, it does its job with real warmth.

What works

Three Heeler family minifigures with the soft, rounded look LEGO designed specifically for this license
A little family car with room inside for the figures, plus a beach scene with a brick built tree and sandcastle
Genuinely accessible for age 4 plus, simple enough for a young builder to finish with minimal help

Worth knowing

133 pieces and a compact 11 x 8 x 5 cm footprint mean this is over quickly and won't fill a shelf on its own
Price per piece sits above 20 cents, on the steep side for a set this small, which is common for licensed junior sets but still worth knowing going in
Brickset's community rating sits at a middling 3.7 out of 5, reflecting that this plays more as a toy than a display centerpiece

Sold? Grab it.

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The parts story

What the build is actually like, and the pieces worth knowing about.

Building this one takes maybe fifteen or twenty minutes, and it's clearly paced for a young builder working with a parent rather than a solo adult session. The car goes together first in a handful of simple steps, then the beach half builds out around it, tree trunk, canopy, sandcastle, and a scattering of small beach details that give the scene some life once it's all sitting together.

The minifigures are the real find here. LEGO built the Heeler family in a rounder, softer style than a standard minifig, clearly designed from scratch to match the show's look rather than reusing an existing head and body mold, and that care shows. There's nothing rare or printed to hunt for at this piece count, this isn't a set you buy for parts, but the family figures alone make it worth a look if you're curious how LEGO handled translating a beloved cartoon family into brick form for the first time.

Fun facts

01This set launched in 2025 as part of LEGO's first ever wave of official Bluey sets, marking the brand's entry into the hit Australian animated series from Ludo Studio.
02LEGO designed entirely new, rounder minifigure molds for the Heeler family rather than reusing standard minifig parts, to better match the show's character style.
03The set carries a retail price of £24.99 / $29.99 / €29.99 for 133 pieces, and finishes at a compact 11 x 8 x 5 centimeters.
04Brickset's early community rating sits at 3.7 out of 5 based on its first round of user ratings.