LEGO Art

LOVE

Robert Indiana's most famous sculpture, shrunk down to bookshelf size and rendered in bold LEGO red.

Brick Rated Score

3.7/5

Set 31214 · 2025

Pieces791

Minifigsn/a

Year2025

Set number31214

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The verdict

This is LEGO doing something I really wish they'd do more often, taking a genuine piece of public art and turning it into a display model that anyone can recognise across a room.

It nails the look, the tilted O especially, and at 79 dollars it's one of the more approachable LEGO Art sets. My honest hesitation is that you're paying that for under 800 fairly plain bricks and a two hour build, so it lives or dies on how much you love the reference. If Indiana's LOVE means something to you, or you just want a striking splash of red on the shelf, it's an easy yes.

Best for: Art lovers who want a recognisable pop-art icon on the shelf without a marathon build

The full review

What it is

The first time I recognised what this set was, I actually grinned. Robert Indiana's LOVE sculpture is one of those images you've seen a hundred times without knowing the artist's name, stacked L and O over V and E, with that cheeky tilted O leaning into the corner. There are around 50 of these installed in real cities, from New York and Philadelphia to Singapore and Taipei, and LEGO has done a faithful job shrinking it down to something that fits on a mantel. It stands about 25 cm tall and wide, all clean red faces with blue and green peeking out of the sides just like the original. It photographs beautifully and it reads correctly from across the room, which for an art piece is really the whole job.

The catch

I'll be straight with you about where it gets harder to defend. At 79 dollars for 791 pieces, most of which are plain bricks and tiles with no printing and nothing you'll be raiding for other builds, the value math is thin for a LEGO Art set. The build takes around two hours and it isn't especially taxing for an experienced builder, so you're paying for the design and the recognition factor more than the engineering. A couple of reviewers point out a gap where the O meets the E that bugs them once they've noticed it, plus a few connection points that feel less than rock solid. None of that ruins the piece, but if you go in expecting a meaty, surprising build you may come away a little flat.

Who it's for

So who should get this. Anyone who has a soft spot for pop art, or who wants a bold, cheerful object on a shelf that guests will actually comment on, will be really happy here. It's also a lovely one to build with a partner or a kid, since the two books let you each take a half and click them together at the end. Skip it if you're chasing complex technique or rare parts, or if the LOVE motif does nothing for you, because stripped of its meaning it's a fairly plain red build. Bought for the right reason, though, it's charming.

The parts story

What the build is actually like, and the pieces worth knowing about.

The build is split into two books and two chunks, which is a genuinely nice touch. Book one gives you the L and the E, each built as its own little tower with blue as the accent colour, joined by just a few bricks at the very end. Book two handles the O and the V, both highlighted in green, and they click down onto the base to complete the stack. It's a calm, satisfying process rather than a puzzle, and the standout moment is the tilted O, where curved bricks and tiles are worked around to give you those smooth outer curves that look almost perfectly round once you step back. The whole model was clearly sized around the radius of LEGO's curved elements so the letterforms match the real font.

On the parts front, be honest with yourself before you buy: this is a sea of red bricks, plates and tiles with blue and green underneath, and there are no printed pieces or new moulds to get excited about. The value here is in the arrangement, not the inventory. That said, if you build a lot in red, this is a tidy source of clean red elements in one box, and the curved pieces doing the O are the most reusable thing in the set. Just don't come to it as a parts pack. Come to it for the finished silhouette, which is where all the cleverness actually lives.

Fun facts

01Robert Indiana's original LOVE image began as a Christmas card he designed for the Museum of Modern Art in 1965 before it became a sculpture seen in cities worldwide.
02The tilted O isn't a LEGO liberty, it's faithful to Indiana's original design, where the leaning O adds a sense of movement to the word.
03The set ships with two separate instruction booklets specifically so two people can build it together, one taking the L and E, the other the O and V.
04According to BrickEconomy the set carries a July 2027 estimated retirement, and it has already been discounting well below its 79 dollar RRP at retail.